Ghana missing out on billion-dollar Carnival Industry - WCC CEO urges urgent investment
Pax Nindi, Chief Executive Officer of the World Carnival Commission (WCC), warned during a visit to Accra that Ghana could be losing out on billions in tourism revenue due to underinvestment in carnival. He said, "Ghana is sitting on a goldmine but does not know it." He cited Brazil, where an estimated £200 million investment in carnival generates about £1.5 billion in returns, and Goa in India, where authorities reportedly invest around $10 million and earn close to $1 billion from carnival activities.
Globally, carnival events attract more than 50 million participants and generate approximately $15 billion annually. Mr. Nindi stressed that Ghana is well-positioned to become a major hub for carnival tourism but requires deliberate policy direction, funding, and industry organisation. Mr. Nindi warned that political discontinuity remains a major obstacle. Henry Lewis Antonie, President of the WCC, stated that investment in carnival artists and infrastructure yields strong returns while creating jobs and promoting national identity.
The WCC collaborates with the Ghana Federation of Masqueraders and Fancy Dress (GFMFD) to develop the Black Star Carnival into a globally competitive event. The Commission plans to host a three-day international conference in Ghana, bringing together stakeholders from countries including the Bahamas, Colombia, Trinidad and Tobago, and Brazil. Participants are expected to stay for up to two weeks.
Quick Summary
The World Carnival Commission is urging Ghana to invest in its carnival industry. According to the WCC, Ghana is missing out on a massive opportunity - but political hurdles remain.
Summary - read the full story for complete context.
Image: MyJoyOnline
GhanaFront aggregates news from trusted sources. Click to read the original article.
Keywords
Explore related tagsMore from MyJoyOnline
Related Stories
More from Business & Economy
Tomato prices soar as traders push for urgent boost in local production
Tomato prices are soaring in Ghana - will local production get the boost it needs to meet demand?
17h ago•2 min read
NPA increases fuel price floor for April 1 window; Petrol now GH¢13.30, diesel at GH¢17.10
Why are some industry players questioning the relevance of the new price floors set by the National Petroleum Authority?
7h ago•3 min read
Coalition of traders and agents demand urgent review of AI-driven valuation system
Traders are up in arms over new AI-driven valuations and other port policies - but what's really going on?
8h ago•4 min read
NIB returns to profitability with over GH₵343M Profit After Tax - 2025 financial report
NIB's latest financial report signals big changes - but can the state-owned bank maintain this momentum?
1d ago•3 min read
