Outcry as Meta lets users make AI images from public Instagram profile pics
Meta is facing backlash over its new AI tool, Muse Image, which can generate images using other people's profile pictures without their consent. Muse Image is available through the Meta AI app and web browser, as well as on WhatsApp and in Instagram Stories for US users. Donald Campbell, advocacy director at tech justice non-profit Foxglove, told the BBC it was an "obvious recipe for disaster." He added, "We've already seen a catalogue of harms from non-consensual AI-altered images on social platforms just in the past year."
Privacy International criticized the feature, stating it was "the latest sign AI companies see people's images and data as raw material to be exploited." Meta stated that a dedicated setting, separate from account privacy controls, allows users to opt out even with a public account. To do so, users must go to Instagram's settings menu, select "Sharing and Reuse" and switch off "Allow people to reuse your content on Instagram and with AI features at Meta" for posts and reels. Ofcom is currently investigating X over Grok's role in creating and sharing non-consensual AI-altered images of real people.
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Meta is facing significant backlash over its new AI tool, Muse Image, which can generate images using public Instagram profile pictures without
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