British American Tobacco to cut 9,000 jobs
British American Tobacco (BAT) is to cut nearly a fifth of its global workforce as part of a major cost-cutting drive. The company is shedding 5,500 roles and outsourcing 3,500 more, with the cuts not affecting the US. BAT had said earlier this year that it was planning savings to make it "more digital and AI-focused." The job cuts, which have already started, are set to be completed by the end of this year.
The company currently employs about 47,000 people globally. The cost cuts are expected to save about £600m a year by 2028. Sales in the US, BAT's biggest market, have been hit by the cost of living, as smokers swap for cheaper brands. BAT is also battling rising duties and stricter regulations in some markets. Dan Coatsworth, head of markets at AJ Bell, said, "The tobacco industry has found the transition from cigarettes to next-generation products to be a slow one."
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British American Tobacco (BAT) is undertaking a significant restructuring effort impacting its global workforce. This move comes as the company
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