BMW Club Ghana partners National Road Safety Commission for "Stay Alive" Easter Road Safety Campaign

BMW Club Ghana, in collaboration with the National Road Safety Commission, organized an Easter Road Safety Campaign themed "Stay Alive" to promote responsible driving and reduce road traffic incidents during the festive period. The campaign focused on educating drivers on adhering to speed limits across Ghana's road networks. The initiative emphasized that "while speed may be tempting, safety must always come first."

The exercise took place at Linda Dor along the Accra-Kumasi highway. BMW Club Ghana members engaged drivers directly, delivering key road safety messages and displaying placards with slogans promoting speed awareness, caution, and defensive driving. The campaign was supported by Peeva Beverages, which provided hydration for participants and volunteers. Perpetual Akoto Ofori, Manager of the Planning and Programmes Directorate at the National Road Safety Authority, highlighted the importance of sustained public education and collaboration with private organizations to reduce road crashes, particularly during peak travel seasons.

A representative of BMW Club Ghana reaffirmed the club's commitment to road safety advocacy, noting that the "Stay Alive" theme reflects a shared responsibility among all road users to make safer choices and protect lives. The campaign underscores BMW Club Ghana's commitment as an active contributor to national road safety efforts and forms part of ongoing initiatives to collaborate with key stakeholders in promoting safer roads across Ghana, especially during high-risk travel periods such as Easter.