OpenAI closes Sora video-making app and cancels $1bn Disney deal
OpenAI has shut down its Sora video-generation app, less than two years after its unveiling. OpenAI will also wind down its $1bn content partnership with entertainment giant Disney. OpenAI told the BBC on Wednesday that it has discontinued Sora to focus on other developments, such as robotics, "that will help people solve real-world, physical tasks".
A spokesperson for The Walt Disney Company said, "We respect OpenAI's decision to exit the video generation business and to shift its priorities elsewhere". Disney will engage with other AI platforms to responsibly use the technology without infringing on intellectual property rights, a spokesperson said. OpenAI said it is shutting down both its Sora consumer app and the internet-based platform that professional install to generate videos. The BBC understands that with the closure of Sora, OpenAI will no longer focus on developing video-generation tools.
Since the platform's launch, Sora made $1.4m in global net in-app revenues, compared to $1.9bn over the same period for ChatGPT, according to data from Seema Shah, VP of insights at market intelligence firm Sensor Tower. Reuters reported no money had actually changed hands between Disney and OpenAI before the deal was cancelled.
Quick Summary
OpenAI's Sora video-generation app, known for creating realistic clips, is shutting down, and its content partnership with Disney is ending. This move raises questions about the future of AI-driven content creation - and its impact on entertainment.
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