Nana Akua Addo fires back over ownership claims on viral AMVCA outfit

Nana Akua Addo fired back after fashion brand ALmée Couture made claims about the ownership of her AMVCA outfit. The couture house released a statement alleging it developed the final artistic vision, sketches, silhouette and structural detailing for the outfit before the project was cancelled and the deposit refunded. ALmée Couture claimed that after the project was cancelled, it was agreed that the brand would retain ownership and exclusive rights to the developed sketches and design interpretation.

Nana Akua Addo dismissed suggestions that the outfit concept belonged to the designer, insisting that the entire creative direction originated from her. According to her, she personally approached the designer with a detailed concept and clear vision of how she wanted the outfit to look. Nana Akua claimed the designer declined to execute the outfit due to its complexity, after which a refund was issued and she moved on to another designer, questioning "So why and how is it now being claimed as yours?" She maintained that the architectural concept, structure and moodboard for the outfit were all her intellectual property. She added, "I carry my idea and concept come show you, you say you no fit do am, I carry my kaya go another place, headache don dey worry you."

The exchange has since sparked conversations on social media about creative ownership, fashion design ethics and intellectual property within the entertainment and fashion industries.