Art is a multi-billion dollar business - Paul Adom-Otchere
Paul Adom-Otchere suggested that Ghana must fundamentally rethink how it approaches the creative arts industry for national development while speaking on Prime Time with George Quaye on Joy Prime. He highlighted the economic importance of the cultural and creative industries, stating, "People have not really connected the fact that arts is a multi billion dollar business." He also said, "The arts is as important as cocoa. The arts is as important as gold. The music industry is as important as anything else."
Adom-Otchere added that production is key in growing theatre in Ghana and that without consistent and structured production, the creative industry cannot grow. He mentioned speaking with the people who did 'I Told You So' and suggesting productions in Ghana every weekend, referencing 'The Lion King' in London and Umoja in Johannesburg. When asked why he did not lobby to occupy a position in the arts sector when his party, the New Patriotic Party, was in power, he said, "I don't feel myself competent as a administrator of the arts. I don't think I know enough to be an administrator in the area of the arts. But if I have the opportunity, I will give the arts my support."
Adom-Otchere noted that he once lobbied for George Andah to be Minister of Tourism, but people did not buy into his idea because most of them did not see tourism as business. He said the solution to a lot of the creative industry's problems is curating content television in a digitised manner that will be accessible to the Ghanaian.
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Paul Adom-Otchere has called for a fundamental rethinking of Ghana's approach to the creative arts industry. He emphasized the economic potential, suggesting arts are as vital as cocoa or gold - but what changes are needed?
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