Yazz intensifies nationwide fight against period poverty with school outreach campaign

Yazz intensifies its nationwide fight against period poverty with a school outreach campaign. As part of its annual #EmpoweredPeriodsCampaign, the brand simultaneously activated outreach programmes across 19 locations nationwide on May 28, distributing free sanitary pads and providing menstrual hygiene education to thousands of students and young women. The large-scale initiative forms part of Yazz's flagship social intervention programme, The Dignity Project, which seeks to ensure that adolescent girls are able to remain in school and manage their menstrual health with dignity, comfort and confidence.

Building on the momentum of the nationwide activation, Yazz is also expanding its outreach through a high school engagement campaign focused on awareness creation, mentorship and empowerment. The initiative will address key adolescent health issues, including menstrual hygiene, breast cancer awareness, oral health, personal hygiene and mental wellness. Akosua Naana Lexis Obenewaa Opoku-Agyemang, Marketing Executive of Lexta Ghana Limited, reaffirmed the company's commitment to supporting young girls across the country.

Akosua Naana Lexis Obenewaa Opoku-Agyemang stated, "Our massive outreach across 19 locations proves that tackling period poverty is a continuous, deeply felt mission for us. Through 'The Dignity Project' and our annual 'Empowered Periods Campaign,' we ensure young girls experience their cycles with dignity, comfort, and confidence in their personal care." She added that the school outreach initiative would allow the brand to engage directly with students nationwide while creating safe spaces for education, mentorship and empowerment.