We have serious communication problems - NPP General Secretary
Justin Frimpong Kodua, General Secretary of the New Patriotic Party (NPP), admitted that the party has struggled with communication over the years, contributing to its inability to effectively respond to major national issues and defend its record in government. Speaking on Adom TV's Badwam, Mr. Kodua said the party failed to properly communicate its position on controversial issues such as illegal mining, popularly known as galamsey, and the National Cathedral project, stating, "We are creating a communication structure because when issues regarding galamsey, the National Cathedral and others came up, the NPP could not speak to them properly."
Mr. Kodua noted that the party lost the 2024 general election because it failed to effectively communicate its achievements to Ghanaians, despite major government projects and policies introduced by the NPP administration. He explained that communication structures were often only activated during election periods, by which time negative narratives may have already gained ground.
As part of ongoing reforms within the party, a Communication Committee has now been formally included in the NPP's constitution. The committee, currently chaired by Nana Akomea, is expected to help ensure consistency and coordination in the party's messaging.
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NPP's General Secretary, Justin Frimpong Kodua, acknowledges the party's long-standing communication challenges. This admission comes after the party struggled to address key national issues - leaving many wondering about the implications.
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