NDC issues strict directive on media platforms representation to all communicators
National Democratic Congress (NDC) issued a directive to all communicators, effective Monday, May 25, to tighten control over who speaks on behalf of the party across media platforms. The directive indicated that only approved spokespersons and designated communication teams will be allowed to represent the party on television, radio, and other media engagements.
The party stated that any member who bypasses regional communication officers, panel placement teams, or the national communications outfit risks being sanctioned. The NDC described the move as part of efforts to ensure discipline within its communication structure and to maintain consistency in messaging. The statement urged communicators to focus on highlighting the party's "exceptional performance over the past 17 months," ongoing internal reorganisation, job creation efforts, and broader national development issues.
The directive cautioned members against engaging in discussions that could shift public scrutiny away from challenges facing the opposition New Patriotic Party (NPP). The statement noted, "No one should be lured into any subject that will turn the guns on us, and take the pressure off the mess the NPP is in." The directive, signed by Godwin Ako Gunn of the party's communication office, forms part of a renewed effort to centralise messaging and maintain strategic control of its public narrative.
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The NDC has issued a directive regarding who can speak for the party on media platforms- a move to tighten control. The directive aims to streamline public messaging, but what impact will this have?
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