GTA, Tribe Culture Fest unveil nationwide World Cup viewing initiative

Ghana Tourism Authority (GTA), in partnership with Tribe Culture Fest, unveiled a nationwide public viewing initiative ahead of the 2026 FIFA World Cup. The initiative, dubbed "16x16", was launched at the Accra Sports Stadium on March 27, 2026, alongside the official unveiling of the Tribe Culture Fest. Former Black Stars players Anthony Baffoe, Majeed Waris, Kwame Ayew and Augustine Arhinful were in attendance at the event.

The "16x16" initiative seeks to take the World Cup experience to all 16 regions of Ghana through free public viewing centres. Maame Efua Houadjeto, Chief Executive Officer of the GTA, said, "It is not every Ghanaian who can travel to watch the World Cup. We are bringing the experience to every region so that no one is left out." Nana Boateng Gyimah, Chief Executive Officer of Tribe Culture Fest, highlighted the broader cultural and economic impact of the project, stating, "This is about bringing the World Cup to every Ghanaian. Beyond the matches, there will be food, fashion, music and arts." He further noted that the initiative will create economic opportunities in various regions.

Organisers say the "16x16" initiative will run throughout the World Cup period, with activations across all regions aimed at promoting tourism, fostering national unity, and deepening community engagement. The event also featured plans for live viewing activities, including Ghana's international friendly against Austria, as well as performances from Olivetheboy.