Access Bank Ghana launches 'Access U' to support youth and creatives

Access Bank Ghana launched 'Access U' on Friday, April 24, to support young people with financial services tailored to their lifestyle and ambitions. According to Michael Gyabaah, Head of Distribution, Accra East and Product Capabilities at Access Bank Ghana, "It is my honour to welcome you to this special occasion as we unveil Access U, a new chapter in the journey of Access Bank Ghana. Today is more than the introduction of a banking platform; it is the beginning of a community built around the ambition, creativity, and resilience of young people." Oluwaseun David Akindele, Head of Retail Product and Marketing at Access Bank, described Access U as a youth banking proposition that offers tailor-made lifestyle offerings for the youth segment.

The bank has partnered with Mastercard to enhance its offering. Social media influencer and marketer, Asiedu Mends, welcomed the initiative, saying it would make financial transactions easier for creatives. Content creator and dancer Lisa Quama raised concerns about monetisation challenges during a panel discussion. Mr. Akindele encouraged creatives to organise themselves and said that the partnership with Mastercard offers access to global payment platforms. Bossman Akuffo Kwapong from the Mastercard Foundation said collaboration and shared knowledge are key to solving challenges.

After the launch, the bank will focus on engagement through schools, universities and digital platforms. Mr. Akindele said, "We are going to be there supporting their lifestyle every step of the way, from when they dream, to when they work and achieve."