4h ago•3 min read
Digital marketing is the lifeline: The Porials Pitch story
Summary
Ghana's 'Snapchat Queen' built a shopping festival from social media. Can other brands replicate her success?
Dulcie Boateng's Porials Pitch has become a retail experience in Ghana, driven by social media. The event at Accra Mall's Ghud Park shows the power of digital influence - but what does this mean for brands?