Young people don't take networking seriously -Founder, Abrantie TheGentleman menswear

Oheneba Yaw Boamah, Founder and Creative Lead for Abrantie TheGentleman menswear brand, urged young people to take networking seriously, saying it is a key driver of success in the creative industry. He made the remarks while speaking at the maiden edition of My Hustle, a youth entrepreneurship conversation organised by Hitz FM to empower young business people. Mr. Boamah explained that many of the opportunities he has accessed throughout his career, both locally and internationally, have come through relationships built over time. He said, "We don't take networking seriously."

Mr. Boamah noted that networking is a natural part of life and career development. He cited his experience working on production sets, where he combined set design with his fashion work, as an example of how unexpected encounters shaped his journey. He said, "For example, when Michael Essien was playing for Chelsea, I was clothing him. How did I meet him? I was on set doing production design, and that is where the connection happened." He added that his journey has been shaped by relationships formed across different levels, including interactions with presidents, officials, and industry leaders. He advised, "Make sure what you are doing speaks for itself. Do good work."

'My Hustle' is a quarterly radio and television programme, powered by Hitz FM, that celebrates entrepreneurial journeys, provides practical business guidance, and connects young entrepreneurs with mentors, industry professionals and a youthful audience. The programme aired on April 25 from the Joy Prime Studios and aimed at supporting small and medium-scale enterprises. The programme was themed "Building Smart Businesses, Growing Strong."