We spoke to the man making viral Lego-style AI videos for Iran. Experts say it's powerful propaganda
Mr. Explosive, a representative of Explosive Media, spoke to the BBC podcast, Top Comment, and admitted the Iranian regime is a "customer". He had previously denied working for the Iranian government. He said his team at Explosive Media consists of fewer than ten people who use Lego-style graphics "because it is a world language".
The videos feature dying children, fighter jets, and US President Donald Trump, and are pro-Iran propaganda. The videos' message is that Iran is resisting what it sees as an oppressor: the United States. In one video, Donald Trump falls through a whirlwind of "Epstein file" documents. In another, George Floyd is seen under a policeman's boot. Dr. Emma Briant says "Slopaganda" is too weak a term to capture how powerful this content is. AI-generated propaganda clips are estimated to have been viewed hundreds of millions of times over the course of the war. Iranian and Russian state media accounts on X regularly share them to millions of followers.
Mr. Explosive says the "Epstein files" feature heavily to show the audience the "kind of confrontation they are witnessing" between Iran - which is "seeking truth and freedom" - against "those who associate themselves with cannibals". He does not accept that a downed US airman was rescued by US special forces on April 4, claiming: "Possibly there was no lost pilot, there was no rescue operation. Their main goal was to steal uranium from Iran." He also claims: "Only 13% of what Mr. Trump says is based on facts." One US-based TikTok influencer - @newswithsteph - told her viewers the Lego videos had been "shockingly accurate so far; they broke the story about the recent US pilot mission that wasn't a rescue mission at
Quick Summary
An Iranian media outlet is creating viral Lego-style AI videos featuring political themes. The videos are shared widely, and experts are raising concerns about the power of AI to spread propaganda- but what makes them so effective?
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