Quality Insurance marks 30 years with push for women-focused innovation, trust-building

Quality Insurance Company marks 30 years of operations in Ghana's insurance industry by saying rebuilding public trust remains its biggest challenge. The company's General Manager of Operations, Cecil Ribery, said, "A lot of people do not see the importance of insurance until something happens," highlighting the deep scepticism that continues to affect uptake. Mr. Ribery admitted that low awareness and doubts about claims payments still hold back growth in the sector.

To tackle this, the company is focusing on faster claims processing and introducing practical, customer-centred products. One such product is the "Go Girl" insurance package, a policy designed specifically for women that provides an alternative vehicle immediately after an accident. Quality Insurance is also targeting older clients with its "Golden Age Policy," which offers home-based medical laboratory services for customers aged 50 and above. The company says the "Go Girl" product has already gained recognition, winning Insurance Product of the Year twice.

For Quality Insurance, the next phase will depend on consistently delivering value and making insurance more relevant to everyday life.