M-CODe National Leaders Engage World Vision WASH Expert to Revamp Advocacy Push
M-CODe National Leaders engaged World Vision Ghana's Technical Specialist for Water, Sanitation and Hygiene (WASH) to help restructure the coalition and develop strategies to re-energise journalists as frontline advocates. The high-level consultative meeting was held in Accra. M-CODe presented a proposal titled - "Revitalising the Media Coalition Against Open Defecation (M-CODe) for Sustainable Change in Ghana. A Strategic Initiative to Amplify Advocacy, Influence Policy, and Accelerate Ghana's Journey to an Open Defecation-Free Status by 2030" to World Vision.
M-CODe revealed that statistical data shows Ghana's open defecation rates dropped from 22% in 2010 to 11.7% in 2024. Progress has stalled in the Northern, Upper East and parts of the Greater Accra region. Mr. Francis Ameyibor expressed concern that advocacy fatigue had set in and stressed the need for a purposeful reset that treats journalists as sustained partners in behaviour change, not just event reporters. M-CODe was established in September 2018 with support from World Vision Ghana and Kings Hall Media.
Mr. Yaw Atta Arhin, speaking on behalf of World Vision Ghana, commended the leadership for the proactive initiative to revamp M-CODe and said the proposal would be favourably considered. Mr. Emmanuel Addai added that the strategy also involved engaging traditional and political leaders to secure at least 35 concrete commitments and re-launching a targeted multi-platform campaign to reach 1.5 million Ghanaians directly.
Quick Summary
M-CODe national leaders are working with a World Vision WASH expert to revamp their advocacy push. The goal is to eliminate open defecation by 2030 - but what changes are needed to re-energize frontline advocates?
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