'I feel like I dug my own grave': The workers caught in the AI transition
Lisa, a single mother, was made redundant one month before her content writing position was due to become permanent, eight months into her latest role. She stated, "I feel like I dug my own grave." She also said, "We were the ones who trained the artificial intelligence that replaced us." She had been a content writer for 15 years and never felt the need to use AI in her work, stating, "I can say that I am able to do my job, I meet deadlines. In my opinion, there is no need for [AI]."
In the months prior to her redundancy, Lisa and her colleagues were asked to edit AI-generated material produced by a public relations agency. She believes her skills were used to train the AI on the company writing style. Lisa is one of several former outsourcing employees who spoke to the BBC anonymously, having signed confidentiality agreements in return for severance pay. These experiences offer insight into the question of what happens when AI automates jobs that helped lift millions into the middle classes in emerging economies like the Philippines.
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Filipino content writers in the outsourcing industry are facing an uncertain future as artificial intelligence becomes more prevalent. This shift
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