Hitz FM Opens My Hustle Platform For Young Ghanaian Entrepreneurs

Hitz FM has opened a new platform for young entrepreneurs with the maiden edition of My Hustle, a radio and television conversation built to give emerging business owners practical guidance, visibility and access to experienced mentors.

The first edition was held on Saturday, April 25, 2026, at the Joy Prime studios. It was broadcast live on Hitz 103.9 FM and Joy Prime television from 2pm to 4pm, bringing together business leaders, youth entrepreneurs and listeners of the station for a focused discussion on what it takes to build sustainable enterprises in Ghana's competitive market.

The programme was themed "Building Smart Businesses, Growing Strong", a direct signal of its target audience: young people running small and medium-scale ventures, start-ups, creative businesses and skill-based enterprises that need structure, mentorship and wider public support.

A platform for young business owners

The maiden edition featured four resource persons from different areas of business and eight young entrepreneurs drawn from Hitz FM's listener community. The format allowed participants to hear real experiences from established professionals while also asking questions tied to their own businesses and growth challenges.

The resource persons were Oheneba Yaw Boamah, Founder and Lead Creative of Abrantie The Gentleman; Sherif Ghali, Chief Executive Officer of the Ghana Chamber of Young Entrepreneurs; Christiana Dankwah, Chief Executive Officer of Foodbank/Kula Bristo; and Michael Marmon-Halm, Managing Director of FairAfric Ghana Limited.

Each speaker shared lessons from their entrepreneurial journey, including the pressures of starting, building customer trust, staying consistent, managing competition and making business decisions under difficult conditions. Their contributions positioned the programme not only as a motivational conversation, but also as a practical learning space for young people trying to move from ideas to stable operations.

"Building Smart Businesses, Growing Strong" was the theme for the maiden edition of My Hustle, which targeted young entrepreneurs and small and medium-scale enterprises.

The eight participating entrepreneurs were Augustine Nkrumah Boamah, Jennifer Annan, Derrick Antwi, Edmond Sarpong, Christian Barnes, Stephen Gbande, Abdul Samed and Naomi Oppong. They engaged the panel directly, raising questions and drawing guidance from the experience of the resource persons.

Why Hitz FM says the programme matters

For Hitz FM, My Hustle is designed as a quarterly radio and television programme that celebrates entrepreneurial journeys and connects young business owners with mentors, industry professionals and a youthful audience. The station says the initiative will highlight stories that are often missing from mainstream business conversations, especially stories of young people building ventures with limited capital and little institutional support.

DJ Black, Programmes Manager of Hitz FM, said the idea was born from observing how many young Ghanaians are already creating value through start-ups, personal brands, creative skills and passion-led enterprises, even though their journeys are rarely given structured public attention.

"Some young people are building brands, launching start-ups, monetising skills, and turning passion into enterprise. They are doing this with limited capital, changing markets, and stiff competition. Yet their stories are rarely told in well-structured, empowering formats that educate and inspire others," DJ Black said.

He added that many business-oriented programmes tend to focus on older business owners or fully established companies, leaving a gap for younger entrepreneurs who are still navigating the early and difficult stages of growth.

That gap is important in Ghana's current business environment. Young entrepreneurs often have the drive and ideas to start, but many struggle with access to finance, bookkeeping, market research, branding, regulation, distribution and mentorship. For small and medium-scale enterprises, growth is rarely only about passion. It also depends on systems, discipline, customer understanding and the ability to adapt when markets shift.

By placing young entrepreneurs in direct conversation with people who have built brands, institutions and companies, Hitz FM is attempting to make business education more accessible, less intimidating and more connected to the everyday realities of its audience.

Quarterly programme to spotlight real enterprise journeys

The maiden edition also showed the advantage of using both radio and television for entrepreneurship education. Hitz FM's youth-driven reach and Joy Prime's visual platform gave the discussion a wider audience beyond the studio, allowing listeners and viewers to follow lessons that may apply to their own business plans or side hustles.

The programme's quarterly format gives it room to grow into a recurring knowledge hub for entrepreneurs. If sustained, it could become a space where young business owners are not only inspired, but also challenged to improve their operations and measure progress between editions.

The key areas likely to matter for participants and viewers include:

• How to turn personal skills and passion into a structured business
• How to build a brand that can survive beyond social media attention
• How to manage early-stage business pressure with limited capital
• How to learn from mentors and industry professionals
• How to connect with other young entrepreneurs facing similar challenges

For the first group of participants, the value was in direct access. They were able to ask questions, test ideas and listen to responses shaped by real business experience. For the wider audience, the value was in seeing entrepreneurship discussed in a language and setting that feels closer to young Ghanaian realities.

My Hustle was hosted by Doreen Avio and produced by Kwame Dadzie, Arnold Dei and Debby Sway. With its first edition now held, the programme has set the tone for a series that could help give young entrepreneurs more visibility, stronger networks and practical insight as they try to build businesses that last.