Helmet for Life: Why Ghana must make every ride a safer one
The Helmet for Life Movement, a University of Media, Arts and Communication (UniMAC-IJ) MA in Development Communication Group One students-led social initiative, has launched a nationwide campaign to encourage helmet use as a life-saving habit rather than an optional accessory. This campaign seeks to tackle changing public attitudes and behaviours regarding road safety in Ghana. Commercial motorbikes, known as Okada, are an indispensable part of daily life for thousands of people in Ghana.
According to the Communication Director of the Movement, Ms Kafui Mawunyo Siabi, research has consistently shown that wearing a helmet can reduce the risk of serious head injuries by up to 70 per cent. Despite this, compliance remains low due to reasons such as discomfort, cost, misconceptions, and inadequate public education. Many commercial motorbike riders and their passengers either do not own helmets or choose not to wear them.
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Commercial motorbikes are a vital part of daily life in Ghana, but many riders and passengers forgo helmets despite the risks. A new campaign aims
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