Football is not for sale: UEFA's stand and Africa's silence on FIFA's withdrawn World Cup stake deal
UEFA issued a statement on August 1, 2026, welcoming FIFA's withdrawal of its plan to sell a stake in the World Cup and other FIFA competitions into private hands. The proposal would have created a $20-billion subsidiary "FIFA Forward Enterprise" with up to 20% sold to external investors, which UEFA described as a "shabby, back-room, opaque deal" that threatened the soul of football.
UEFA's position was unequivocal, stating the proposal was "unanimously rejected by UEFA's national associations and by many other federations and confederations of all sizes around the world." Key grounds for rejection included lack of transparency, breach of trust, and financial justification, as FIFA reserves were "standing at over $5bn" and "$15billion in revenue generated between 2022 and 2026." UEFA also announced it would work with other confederations to "devise a plan."
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UEFA strongly opposed FIFA's plan to sell a stake in the World Cup, citing concerns over transparency and governance. This European stance
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