Dorcas Affo-Toffey, Akrobeto discuss road safety partnership

Dorcas Affo-Toffey, Deputy Minister for Transport and Member of Parliament for Jomoro, met with a delegation led by actor and media personality Akwasi Boadi, known as Akrobeto, to discuss a strategic collaboration for strengthening road safety awareness and compliance. The meeting focused on supporting the implementation of the Road Traffic Regulations (Amendment) through a nationwide public education and sensitisation campaign. Madam Affo-Toffey emphasised that "road safety remains a national priority, noting that reducing road crashes requires the collective efforts of government institutions, civil society, the media and influential public figures."

Discussions centered on the critical role of effective communication in promoting responsible road use, enhancing stakeholder engagement, and encouraging compliance with traffic laws. Madam Affo-Toffey highlighted the importance of innovative public education strategies and expressed confidence that personalities such as Akrobeto can significantly amplify road safety messages. Akrobeto expressed appreciation for the opportunity and pledged his readiness to support initiatives that promote safer roads, underscoring the power of the media and entertainment industry in shaping public attitudes and influencing positive behavioral change.