Bringing back 'By The Fireside': Ohio University's Emmanuel Mensah calls for digital entertainment education revival
Emmanuel Mensah is calling for renewed investment in entertainment-education (EE) programming following the successful defence of his capstone documentary at Ohio University. Mensah, who recently graduated with a master's degree in Communication and Development Studies, produced a documentary on By The Fireside. By The Fireside is a Ghanaian program known for using storytelling to promote moral values and social awareness.
The documentary examines the cultural and educational significance of By The Fireside, particularly its impact on Ghanaian audiences and students in the diaspora. It highlights how the program blended narrative, music, and discussion to address social issues while reinforcing cultural values. Mensah said, "As a journalist, I saw firsthand how the media shapes perceptions and behaviour. With By the Fireside, we saw how storytelling could educate while entertaining. That model is still very relevant today." He argues that digital technology offers new opportunities for revival and called for stronger institutional and corporate support for EE programming in Ghana.
Mensah is set to continue his academic journey at Ohio University, where he will pursue a PhD in Media Studies beginning in the fall of 2026. His future research will focus on media for social change.
Quick Summary
Emmanuel Mensah, a Ghanaian graduate, is advocating for a resurgence in entertainment-education programming. He draws on the legacy of 'By The Fireside' - but what makes this call to action so timely?
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